Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 57

Mental noise theory states the ability of stressed and upset individuals to process risk‐related information is reduced by as much as 80%‐100%. Mental noise distracts individuals from the task at hand and diminishes their ability to effectively hear, understand, and remember messages. Constructing and delivering effective messages in high stress, and high concern situations are radically different from constructing and delivering effective messages in low stress, low concern situations. At a minimum, messages in high stress, high concern situations must initially be kept short and simple (the KISS principle, Keep It Short and Simple).