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3.4 Risk Communication Theory
ОглавлениеAn understanding of risk communication theory is helpful in understanding the various risk communication strategies and messaging. As shown in Figure 3.2, there are four basic risk and high concern communication theories: trust determination theory, negative dominance theory, mental noise theory, and risk perception theory. These four theories are the foundation stones on which risk communication rests.6
Figure 3.2 Risk and high concern communication theories.