Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 56

Negative dominance theory states that people under stress put much more weight on negative information than on positive information. Three to five positive messages are typically needed to offset negative information. Information provided to stakeholders should not contain unnecessary negatives and it should emphasize what is being done over what is not.