Читать книгу Do the Web Write - Dan Furman - Страница 12

Here’s another disclaimer. I want to point out up front that sometimes, I have rather strong opinions on a lot of things, and I may seem to repeat them over and over. I have these opinions (and repeat them) because I know, from experience, that the things I discuss work. I practice them every single day. So I’m not looking to debate anyone on the merits of page order, writing, etc. If someone thinks they know a better way, hey, that’s great, but I’m not interested in an email debate. Write your own book.

Expanding on that point, let me tell you that everyone likes to think they have an opinion regarding websites. If you ask 100 people about your site, you will get 100 different ideas about what you should do. Don’t be swayed. Unless the person giving you advice knows enough about what makes a website succeed to write a book on it (ideally with an overly clever title like Do the Web Write), they likely know very little about what actually makes a website work. If you want others’ opinions, use the “Furman 21” (my website questionnaire) in Chapter 2 and on the CD-ROM included with this book.

It also goes without saying that the preceding rings true for everyone else in your life. Your cousin (who drives a paving truck) probably doesn’t really know anything about marketing a website. So take his advice with a grain of salt. On that note, I’d like to point out that driving a paving truck is a fine profession; I mean no disrespect. Be it far from me to make enemies with an army of guys who drive trucks filled with hot tar.

Okay, I’m done giving disclaimers, and you’re probably ready to get into the details of what will make your website work. So let’s go.