Читать книгу Do the Web Write - Dan Furman - Страница 8

This book is not overly technical. In other words, I’m not going to get into the painfully dull programming and computer jargon of making a website. I am going to assume one of two things: that you or someone on your staff can code the website, or you are hiring someone to do it. When I talk about subheadings and bullet points, I am not going to tell you how to make them. I am also not going to tell you how to use File Transfer Protocol (FTP), how to set up a blog, how to insert links, or any of that stuff. That’s what web designers and web developers (often the same thing, if you ask me) are for.

Speaking of design, while I will comment once or twice on design in regards to user-friendliness, I will largely remain on the sidelines in matters of how your website looks. Listen, I can code a basic website, but the truth of the matter is I’m really not that good at it (as evidenced by the practice template I’m including on the CD). I know how good design affects a site, I just don’t always know how to go about getting it.

I’m also not very artistic; for example, I can’t draw to save my life. Even my stick figures are odd looking, with one leg shorter than the other, egg-shaped heads, and squat little bodies. I drew a lot of these stick figures in school while pretending to work, and I’d usually put them in war scenes, where the giant circles (tanks) and flying triangles (planes) would further destroy my stick people. Despite all the practice I got (most teachers hated me), I never got better. But you know, I could write an awesome story on the battle that just occurred, and I could organize everything in a logical, easy-to-follow fashion. So what I’m saying is that design isn’t my thing, but content is, and that’s what this book is all about: content.