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Dan Furman
Do the Web Write
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Читать книгу Do the Web Write - Dan Furman - Страница 13
1 Understanding Website Conversion and Targeted Traffic
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Страница 1
DO THE WEB WRITE Writing for and Marketing Your Website
Introduction
Let’s Start at the Beginning
What Do I Mean by “Now What?”
Okay, Who Am I, and Why Should You Listen to Me?
What This Book Is
What This Book Isn’t
About the Pictures
A Note to Web Designers
A Few Disclaimers
Say It Again, Dan …
1 Understanding Website Conversion and Targeted Traffic
Website Conversion Basics
Hits versus visits
What is an “action”?
Establishing your conversion rate
So what is an acceptable website conversion rate?
How to Use Conversion Rates
Let me tell you a quick website conversion story
Website Conversion Rates are a True Indicator of Success
Targeted Traffic
What is targeted traffic, and why is it important?
How do you get targeted traffic?
Wrapping up targeted traffic
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