Читать книгу Do the Web Write - Dan Furman - Страница 15

To figure out your web conversion, I am assuming that you will be able to get your website statistics to know the number of visits you are getting (your web host or IT department can tell you how to get this information). However, be careful here — many people look at their stats in terms of hits. This is a useless stat trotted out by IT people responsible for web traffic because it’s usually a big number. Well, it’s big because “hits” typically measures how many items load on your page in one view. To give a very basic example, if your page has just simple HTML and also has 4 pictures, one visit will typically result in 5 hits (the page load, and 4 pictures loading). Other things affect hits too, so ignore the “hit” stat, and instead concentrate on “unique visitors” (or similar). It’s a smaller number, and won’t make you feel as good, but it’s a truer measure of how many people come to your website because it is literally the number of unique IP addresses that have visited your site, so theoretically, unique individuals.