Читать книгу Do the Web Write - Dan Furman - Страница 9

On that vein, I want to mention the pictures in this book. The pictures are generally screenshots of my own websites (when I want to make a point of something that I’m personally using), and of a simple web template that I made for this book. The simple web template is indeed simple (just a header, link bar, and a big white space). But that big white space allows me to show you great examples of subheadings, etc., without the design distracting you; after all, this is a book primarily about content writing and conversion, so when I show you something, I really want your attention on what I am showing you.

I also did things this way in regards to pictures because there are no copyright issues if I use my own photos. I have neither the time nor the patience to ask other website owners if I can use their website in this book (it always has to go through a meeting, 14 approvals, and then a contract / release form. I have trouble writing a check, so I have zero tolerance for that stuff. That’s partially why I got married — so someone else could deal with all the paperwork).

I also practice what I preach. And there’s no better way to show you that than by using real-life examples for most of my concepts.