Читать книгу Do the Web Write - Dan Furman - Страница 14

We have to begin this book at website conversion, because in a nutshell, that’s the entire reason for this tome: to get your website to convert visitors into customers. Everything I am going to teach you is geared towards turning more of your website visitors into customers.

But what does “website conversion” really mean?

Although it sounds boring and technical, “website conversion” is simply a fancy name for comparing the number of people who visit your site with the number that take the action you want them to take (buy, contact you, etc.) It is a number (or, more accurately, a percentage) that acts as a measuring stick for how well your site is serving you in terms of business. It’s pretty useful, too, so I encourage you to read on and learn about it.

Your website’s “conversion rate” is reached by doing a little math — don’t get scared — it’s pretty simple. All you need to do to figure out your website conversion rate is divide the number of “actions taken” by the number of people who actually visited. If 100 people visit your site, and 2 take an action, the equation is 2 divided by 100, which is .02 (or, more simply, 2%).

So when someone says their website is converting at 2%, this generally means 2 out of 100 people take an action.

Conversion rate = the number of actions divided by the number of visits.