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Too many websites do the web wrong. I’m here to help you do it right (write)!

Really — there are millions of websites out there that are just kind of sitting there, not helping their company in any way. Oh, they may look nice, but they don’t do the one thing that you really need a website to do, which is to make a visitor take an action (buy something, contact you for your service, fill out a form, request more information, or similar).

In general terms, a website that doesn’t generate action is completely useless. And most websites are just that — completely useless. This is because far and away, companies spend their resources (both money and time) on designing the website, and not enough on what information / content actually goes into it.

This book is here to change that.

A note about “CD Files”

The print version of this book is packaged with a CD containing samples and other files I’ve mentioned in the book. It’s tricky to package a CD with a digital book, so the publisher has added a link at the end of this book where you can download those CD files to your computer.

Remember, when you see “CD” mentioned in this book, those references are to the files you can download.