Читать книгу Do the Web Write - Dan Furman - Страница 23

Targeted traffic refers to website visitors that are interested in what you have to offer. In other words, they largely came to your website specifically looking for your service, product, info, etc. They aren’t simply randomly web-surfing, they aren’t just curious — they are looking for what you offer.

This isn’t to say that you won’t get random traffic. Your website will get all kinds of traffic. There will be surfers and browsers, people who landed on your site for whatever reason, etc. You won’t be able to help that. But you want as much targeted traffic as you can get. And you have to work at getting targeted traffic — it won’t just find you.

Targeted traffic generally comes to your website one of three ways — someone searched for your site online, someone saw an ad on a related website (or in an email message), or someone saw an offline marketing piece that drove them to the site.

Regardless of where/how the traffic originated, it shares a single concept: Someone said, “Hmm, looks interesting” (or something like that. Don’t quote me) and went to your website.

Targeted traffic is extremely important, because it’s the very essence of how the web works. Fundamentally speaking, the web is a lot closer to the Yellow Pages than it is to TV, for example. By and large, regardless of how they got your website address, people will go to your website because they feel the content will be of interest to them and/or their situation.