Читать книгу Do the Web Write - Dan Furman - Страница 25

The lesson to learn about targeted traffic is simple, isn’t it? You get targeted traffic from where people already interested in your service will likely look or where they gather. It’s pretty basic. There’s no real big secret here. If someone in your town needs a plumber, they will likely type “(your town) plumber” into a search engine. If you have a pay-per-click ad that gets triggered by those keywords (or your site comes up high in the natural rankings), you stand a great chance of getting that person to your website. And then, because you have this book, your website will instantly greet them, offer a clear solution to their problem, and then convert a certain number of them to contact you.

Substitute your own industry/town/situation for the preceding. The result is the same: Deliver someone to your site that wants to be there, and you have a great chance of getting their business.

See, this web stuff isn’t that hard, is it?