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Gérard Cliquet
Location-Based Marketing
Читать книгу Location-Based Marketing - Gérard Cliquet - Страница 1
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1
Spatial Marketing and Geomarketing
1.1. Defining space
1.2. From geomarketing to spatial marketing
1.2.1.
Spatial marketing: between economics and geography
1.2.2.
Definition of spatial marketing and geomarketing
1.2.2.1.
Definition of spatial marketing
1.2.2.2.
Definition of geomarketing
1.2.3.
Content of spatial marketing and geomarketing
1.2.3.1.
Local versus global
1.2.3.2.
Standardization
versus
adaptation
1.2.3.3.
The fields of spatial marketing
1.2.3.3.1. The consumer’s spatial behavior
1.2.3.3.2. Spatial marketing studies
1.2.3.3.3. Strategy and spatial marketing
1.2.3.3.4. Spatial marketing management
1.3. Spatial marketing and geomarketing applications
1.3.1.
Applications in retail and mass distribution
1.3.2.
Applications in services
1.3.3.
Applications in marketing and utility management
1.3.4.
Other applications
1.4. Geomarketing, techniques and software
1.4.1.
Uses of geomarketing software
1.4.2.
Geomarketing techniques
1.4.2.1.
Geographic information systems, technical bases of geomarketing
1.4.2.2.
Some statistical tools for geomarketing
1.4.2.3.
Simulation systems
1.4.3.
Software and websites
1.4.3.1.
Geomarketing software and services
1.4.3.2.
Websites and geomarketing platforms
1.5. Conclusion
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