Читать книгу Impact of Artificial Intelligence on Organizational Transformation - Группа авторов - Страница 29

AI can help increase the sales of an organization by precisely the dynamic pricing. AI recommends the prices for the product and service by analyzing the demand/supply data. An app or website bot which keeps track of the history of sites and cookies can be used for the predictive analysis, thereby enabling the customer to enjoy real-time pricing. For example, during the lean season, the hotel room’s occupancy reduces, and AI can recommend dynamic pricing/real-time competitive pricing. AI helps to provide dynamic pricing by analyzing the historical transactions, competitor’s pricing, customer’s preview/reaction on social platforms, etc. There are several AI platforms, for example, Wise Athena recommends pricing and advertising decisions. Navetti Price Point uses ML to recommend pricing. Perfect Price empowered by AI provides dynamic pricing for auto rentals [5].