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ML and AI provide the platform to the customers to search for the product with the help of a picture. It is far advanced from text-based searches. Pinterest CEO, Ben Silbermann predicts, “The future of search will be about pictures rather than keywords” [38]. For example, ZALORA online fashion retailer has a catalog of 3,000+ brands on their website. By implementing Search by Image (Visual Searching) and Visually Similar Product Recommendations, Zalora enabled a better search experience for its customers. Facebook uses Deep Text, an AI-based application to interpret the content of the posts, which can be in any language. Another application DeepFace is used to recognize the face of a person in a photo. Apple uses AI and ML in its products, for example, iPhone has the feature of face recognition, voice assistant Siri, etc.