Читать книгу Impact of Artificial Intelligence on Organizational Transformation - Группа авторов - Страница 31

Based on the analysis of data, AI can predict and prioritize sales leads. AI can estimate the probability of a purchase by a customer. AI and ML analyze the data from the emails and phone calls that are with the company. This analysis can predict the present and future sales trends. Pointillist’s Behavioral Marketing Platform discovers and analyzes the path and patterns of behavior of the consumer to predict sales. Dominos uses AI tool called Dom Pizza Tracker. According to its website, in-store cameras “use advanced machine learning, artificial intelligence, and sensor technology to identify pizza type, even topping distribution and correct toppings”.