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According to lexico.com, content marketing is “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” In recent times, the marketers are using AI tools to write content/recommendations to the target audience based on their likes and dislikes. Some of the AI tools are Wordsmith, WordAi, Rocco, etc.; these tools help the marketers by creating the content which is known as Content Curation and Content Automation. The rationale of these tools is to provide organized and customized content to the target audience for better customer engagement. The recommender systems developed with AI can enrich the shopping experience of customers. For example, personalized recommendations suggested by Netflix and Spotify.