Читать книгу Impact of Artificial Intelligence on Organizational Transformation - Группа авторов - Страница 34

AI is changing the scenario toward the customer relationship with the organizations. AI helps decode and provide insights into the customer behavior, patterns of purchase by analyzing the emails, telephonic conversations, chatbots, etc. Cogito provides the analysis of telephonic conversations and provides the customer’s emotional state. AI is also capable of detecting anomalies and duplicacy in CRM data. Amplero, a platform based on ML, works for the customer relationship management (CRM) domain. Salesforce Einstein is the AI platform for CRM, which provides solutions for the prediction of customer behavior and purchase patterns. It is used for data mining, deep learning, and NLP.