Читать книгу Impact of Artificial Intelligence on Organizational Transformation - Группа авторов - Страница 37

Thus, it can be concluded that AI disruption is rapidly revolutionizing the various functions of HR, marketing, finance, etc. AI in the field of HR has facilitated quality hiring and ensured transparency in compensation management and performance management. AI is also helping in removing biasness in recruitment and performance appraisal and is assisting the organizations in employee retention. AI has widely reduced the cost of the organizations with respect to hiring, training, and engaging the employees.

Today, businesses are generating huge data, especially from the e-commerce segment. The companies can gain a competitive advantage with this data. AI and ML have paved the way to analyze, scrutinize, and draw precise inferences and recommendations. The AI is enhancing the marketing strategies for the businesses. AI disruption is helping in quick and effective decisions. ML is optimizing the advertising and customer segmentation. AI and ML are also helping companies with better product design to the delight of the customers. Therefore, the organizations should embrace AI for empowering and supporting their employees so that the focus of the employees shifts from administrative tasks to cross-functional reasoning tasks.