Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 45

In this section, you describe in detail who you are communicating with and what their interests and needs are.

What groups of people are you trying to reach? Within those groups, what are the specific subgroups of people who are most important to you? Who are some personas within the groups? What do these people care about? What's important to them? What's not important to them? What is their current level of interest in you and your issues? How much knowledge do they already have? What else do you believe they need to know?