Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 48

In the previous chapter, we reviewed the twelve most common nonprofit marketing strategies. These are the marketing approaches you will take to achieve your goals.

The four most common marketing strategies are permission-based marketing, content marketing, event or experience marketing, and relationship marketing.

You can customize these strategies by being specific about which targeted communities each strategy will be used to reach and which programs or services you will market with each strategy.