Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 46

Your organizational brand or personality is your identity and how others see you and feel about you. Brands are communicated through everything from word choices and visuals to the timing and location of your communications. Speaking in a unified organizational voice across all of your communications channels is an important part of your brand.

You'll want to create a brand and style guide that articulates all of the specific details (we'll discuss brand and style guides more in Chapter 15); however, your strategy should answer some basic brand questions. What is your organization really all about? What's your story? What makes you special? What will others associate you with? What tone, voice, and style best represent your nonprofit?