Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 47
Messaging and Primary Calls to Action
ОглавлениеIn this section you lay out the specific messages that are most likely to work with your target audiences. You'll answer questions like these.
What are you trying to get people to do? What kind of installment plan or baby steps can people take along the way? What's in it for them? Why should they care, and why now?
Given your target audiences’ interests, needs, and values, what specific messages about you and your work are most likely to resonate with them? What messages or approaches would they be most likely to ignore? What kind of information do the specific groups want to receive from you?
