Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 53

A Big Picture Communications Timeline maps out all of the events and milestones (both within and beyond your control) that will drive your communications in the coming year, along with your primary calls to action and the major storylines you want to share. It's completed with all parts of the organization in mind: programs, fundraising, and marketing/communications. My second book, Content Marketing for Nonprofits, contains a full chapter on Big Picture Communications Timelines and you can also find additional information at NonprofitMarketingGuide.com.