Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 50

Here you describe the tactics you will use to deliver your messages to your audiences. Think about questions like these.

What communications tools should you use to deliver messages to the target audiences? How specific and personalized should communications be? Who should deliver the message? Will you use offline tactics, online tactics, or a combination? How often should your audiences receive the messages via any given communications channel? Where should these messages appear?

The most common communications tactics are websites and/or blogs, email marketing, social media, storytelling, earned media or public relations, events, and direct mail.