Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 52

While your marketing strategy focuses on big strategic questions and answers that will not change frequently, your communications plan is a much more dynamic and living set of documents that are constantly adjusted and updated.

When we talk about communications plans, we are most often referring to some combination of three different documents: The Big Picture Communications Timeline, an editorial calendar, and creative briefs.