Читать книгу The Nonprofit Marketing Guide - Kivi Leroux Miller - Страница 62

No matter how big or how small your nonprofit may be, asking yourself the three basic questions behind a Quick-and-Dirty Marketing Plan will help ensure that you are headed in the right direction:

 Who are we trying to reach?

 What's our message to them?

 What's the best way to deliver that message?

Creating a marketing plan before launching into tactics, however simple the plan (even if it's nothing more than answers to these questions on the back of a napkin), is always a smart approach. It's as true for nonprofit marketing as it is for disaster preparedness – you have to do more than cross your fingers!