Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 10

It was only on my flight home from Oslo after that event that I realized how important curation had become for my own work.

Just a few months earlier I had published the first edition of my Non-Obvious Trend Report, inspired by an idea to publish an article from the many ideas I had collected over the past year but never written about.

What I was already doing without realizing it was collecting intriguing ideas and saving them in perhaps the most disorganized way possible—by writing them down randomly, printing them out or ripping them out of magazines and keeping them in a folder on my desk.

In producing that first report, my ambition became to describe patterns in the stories I had collected that went beyond the typical obvious observations I was always reading online. My goal was to find and develop insights that others either hadn’t yet noticed or that were not getting the attention they warranted.

To get a different output, sometimes you need a different input.

On that flight home from Norway, I realized that my accidental method for getting different input—collecting ideas for a year and waiting months before analyzing them—could actually be the very thing that would set my insights apart and make them truly Non-Obvious.

The Non-Obvious Trend Report (my annual list of 15 trends) was born from this desire to share under appreciated ideas and connect them together into predictions about the future.