Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 2

“Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. Filled with actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.”

—DANIEL H. PINK

Author of To Sell Is Human and Drive

“There are very few books that I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.”

—SHIV SINGH

SVP Global Head of Digital & Marketing Transformation at VISA

and author of Social Media Marketing For Dummies

“This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. It’s a great read.”

—CHARLES DUHIGG

Author of the bestseller The Power Of Habit

“The insights in Rohit’s Non-Obvious Trends are an invaluable guide to understanding our customer’s customer. His predictions are useful and highly anticipated within our group across the globe every year. As a B2B marketer and leader, this is one of my rare must-read recommendations for my entire team.”

—NAVEEN RAJDEV

Chief Marketing Officer, Wipro

“It doesn’t take a crystal ball to predict that digital is the future. Rather than tell you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!”

—JONATHAN BECHER

Chief Marketing Officer, SAP

“A lot of books promise to help you see things differently but Rohit’s book actually delivers. His insightful blend of visual thinking and business strategy shows you how to find meaningful patterns that others miss. A real mind-opener.“

—SUNNI BROWN

Author, Gamestorming and The Doodle Revolution

“Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.”

—SALLY HOGSHEAD

NY Times bestselling author of How The World Sees You

“For the last four years, Rohit has helped make the Non-Obvious obvious by spotlighting trends to help anyone prepare their business for the future. It gets better every year so if you haven’t been reading, it’s time to start.”

—RYAN HOLIDAY

Author of Trust Me I’m Lying and Growth Hacker Marketing

“Lots of books tell you to “think different” but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss —Non-Obvious can help you succeed. I’ve already purchased copies for my entire team.”

—JOHN GERZEMA

New York Times best-selling author and social strategist

“The best books approach their topic with a spirit of generosity. Rohit’s new book offers insight into the business and cultural trends that matter. And why they do. And what actions they might inspire. But more than that, it also generously teaches you how to develop your own process, for evaluating the trends that matter and those that don’t. Also, it’s well-written. Which makes it a joy (and not a chore!) to read!”

—ANN HANDLEY

Chief Content Officer, MarketingProfs

“The aim of many business books is to give a man a fish. Rohit generously goes one better—not by simply telling us what’s working, but by showing us how to apply his thinking for ourselves.”

—BERNADETTE JIWA

Bestselling author, award-winning blogger & keynote speaker

“Non-Obvious is simple, elegant and powerful - one of those intensely engaging books that I couldn’t put down. Every year I use the ideas in this book to help my team see new opportunities and out think our competition.”

—HOPE FRANK

Chief Marketing and Digital Officer, Kiosked

“Rohit Bhargava’s “Likeonomics” is the gold standard on understanding the social economy. His new book had me at “predict the future” but there’s much more than that in here. It’s about seeing the world in a new way —plus a powerful argument for how curation can change your organization.”

—SREE SREENIVASAN

Former Chief Digital Officer, The Metropolitan Museum of Art

Host, “@Sree Show” podcast on CBS @Playit network

“Rohit provides a goldmine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.”

—GUY KAWASAKI

Chief Evangelist of Canva

Author of The Art of the Start, 2.0

“Our industry is all about the future – the future of kids, the future of schools, the future of education. In the admissions office, the ability to recognize and leverage that future is an indispensable skill. In Non-Obvious, Rohit provides us the tools we require to perform those functions with precision and get better at predicting what will be important tomorrow based on improving your observations of today.”

—HEATHER HOERLE

Executive Director, The Enrollment Management Association

“Seeing things that others don’t is perhaps the highest form of creativity that exists. Unlock the Non-Obvious approach and you can write your ticket to success in any field.”

—JOHN JANTSCH

Author of Duct Tape Marketing and Duct Tape Selling

“Very few people understand the world of digital business better than Rohit and I have introduced my clients to his ideas for years. His new book is a must-read resource for learning to see patterns, anticipate global trends, and think like a futurist every day!”

—GERD LEONHARD

Author and Keynote Speaker Basel / Switzerland

“Non-Obvious should be called oblivious since that’s how you’ll be if this book isn’t on your shelf. I actually wish some of Rohit’s predictions won’t come true (‘Selfie Confidence’!? Nooo!) ... but usually they do. He’s the best at this, and this book shows you why.”

—SCOTT STRATTEN

Four time Best-Selling Author, including 2014 Sales Book of the Year: UnSelling

“Rohit Bhargava collects ideas the way frequent fliers collect miles. His infectious enthusiasm for trends and strategy is a recipe for success for your enterprise. In Non Obvious, he provides the solution to a problem business owners, entrepreneurs, heads of marketing, and CEOs have struggled with for years —how do you identify where the market is headed and be there first, ready to take advantage of it. Artfully lacing stories together to pull out simple, yet powerful trends, Rohit offers a blueprint for making trend identification a key component of your business strategy. The format of his book makes it easy for the novice to adopt these principles, and for the expert to glean pearls of wisdom. While the title is Non Obvious, your next step should be obvious —read this book today!”

—JOEY COLEMAN

Chief Experience Composer at Design Symphony

“In Non-Obvious Rohit shares valuable tips, tricks, methodologies and insightful curated trends to help readers navigate the future. Recommended!”

—ROSS DAWSON

Chairman, Future Exploration Network

“Non-Obvious is a powerhouse ‘must read’ for corporate executives, marketeers and product and service developers. Rohit Bhargava provides valuable, entertaining and easily understood sideways insights into critical trends shaping the near future. He lifts the lid on the myths surrounding the dark arts of trend prediction and offers very practical guidance on how to spot, curate and capitalize on Non Obvious trends.”

—ROHIT TALWAR

Global Futurist and CEO Fast Future Research