Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 12

As a writer and speaker, I spend a lot of time seeking stories. When it comes to trends and predicting the future, the people who do this are often called “trend spotters.”

Despite what you may have heard, learning trend spotting is not the key to predicting the future.

Unfortunately, this trend-spotter bias has created a commonly referenced unreasonable portrait of the type of person who can predict the future. Consider this lazy definition for what it takes to become a trend spotter:

To become a trend spotter, someone usually receives extensive education and training in the industry he or she is interested in working for. After receiving a thorough grounding in the mechanics and history of the industry, the trend spotter could start working in company departments which predicted trends, slowly working to the rank of an official trend spotter. (Wisegeek.com)

The assumption that you need to be working in “company departments which predicted trends” is just plain idiotic – and wrong.

Anyone can learn the right habits to become better at curating trends and predicting the future for themselves. You just need to develop the right habits and mindset.

Before we start learning those habits, however, it is important to tackle the biggest myths surrounding trends and explain why they are so wrong.