Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 13

The idea of trend spotting suggests that there are trends simply sitting out there in plain sight ready to be observed and cataloged like avian species for bird watchers. The reality of trends is far different. Trend spotters typically find individual examples or stories. Calling the multitude of things they spot the same thing as trends is like calling eggs, flour and sugar sitting on a shelf the same thing as a cake. You can “spot” ingredients, but trends must be curated from these ingredients in order to have meaning.