Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 14

Myth #2: Trends are predicted by industry gurus/experts.

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It is tempting to see industry expertise as a prerequisite to being good at curating trends, but there is also a predictable drawback: blind spots. Put simply, the more you know about a particular topic, the more difficult it becomes to think outside your expertise and broaden your view. There is no single expertise required to curate trends, but Psychologists and business authors have long referred to this as the “curse of knowledge” and we all have it about something. To escape this “curse” you need to learn to engage your greater curiosity about the world beyond any industry to avoid any danger of industry-based tunnel vision.

Non-Obvious 2017 Edition

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