Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 9

The Mini Bottle Gallery only displays about 20% of Ringnes’ full collection at any time, and carefully keeps the rest in storage. This thoughtful curation makes the experience of seeing them valuable.

If you consider the amount of media any of us is exposed to on an average day, the quest to find meaning amongst the noise is a familiar challenge. Navigating information overload requires the same discipline as deciding what bottles to put on display so those that visitors see can tell a better story.

Curation is the ultimate method of transforming noise into meaning.

Without curation, the meaning would be lost and the experience incomprehensible.