Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 15

When it comes to research, some people rely on only numbers inserted into a spreadsheet as proof and they conveniently forget that there are two methods to conducting research: the quantitative method and the qualitative method. Qualitative research involves using observation and experience to gather mainly verbal data instead of results from experiments. If you are uncovering the perfect pH balance for shampoo, you definitely want to use quantitative research. For curating trends, you need a mixture of both and the ability to remember that research data can often be less valuable than really good observation.