Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 19

If you sell virtual reality content, declaring 2017 the “Year of Virtual Reality” is clearly self-serving. Of course, most bias isn’t this easy to spot and objectivity is notoriously difficult for any of us. Our biases are based on our expertise and the world we know. This is particularly true in business where we sometimes need to believe in industry or brand in order to succeed. The problem is, losing objectivity usually leads to wishful thinking. Just because we want something to be a trend doesn’t make it one.

EXAMPLE: Near the end of last year, I received what seemed like dozens of emails about white papers and blog posts each forecasting that wearable technology or the “Internet of things” would be the hottest trend of the coming year. Unsurprisingly, the vast majority of them had some type of product or strategy to cash in on this hot trend—and were mostly dismissed by the media they were aiming to reach.