Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 199

Sometimes members of a dominant culture use derogatory terms or racist language to label members of a co-culture, disparage them as inferior or undesirable, and set them apart from the mainstream group. Linguistic prejudice, or the use of prejudiced language, reflects the dominant group’s desire to exert its power over less dominant groups. Such language stresses the differences between people of different groups, downplays any similarities, implies that the people who are different do not make an effort to adapt, and suggests that they are involved in negative acts and that they threaten the interest of the in-group members.³⁹