Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 203

Sexist language perpetuates negative stereotypes and negatively affects communication. Past use of male generics, such as mankind, chairman, spokesman, manpower, and Man of the Year, share blame for causing men to be perceived as more important or significant than women. To counter this perception, many companies and individuals stopped using male generics and other kinds of sexist language and use gender-neutral language instead.

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Another way that language use may be sexist is the way words are used to address women. Women, much more than men, are addressed through terms of endearment such as honey, cutie, and sweetie, which function to devalue women by depriving them of their name while renaming them with trivial terms.⁴⁵