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Globalization’s Effects on Language

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Because of free trade, and the popularity of Hollywood and the Internet, the use of English around the world is growing. With globalization, more and more companies use English as their internal language.42 This side effect of globalization does not please everyone. The fear among non-English-speaking nations is that their native languages will disappear, threatening national identity. For example, so many young Germans mix their language with English so freely that their speech is called Denglish, a blend of Deutsch (meaning “German”) and English.43 Similarly, many Chinese speak what is known as “Chinglish”44 and the Hispanic community in New York has produced “Spanglish.”

The Communication Playbook

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