Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 200

The courts have ruled that managers who use racial code words (words that are discriminatory but not literally racist), such as “you people” and “one of them,” help create a racially hostile environment. As a result of such rulings, many businesses are banning the use of such phrases.⁴⁰

Additionally, corporate advertisers and educational institutions have long used Native American names such as “redskins,” “braves,” and “Seminoles,” along with logos and images including severed heads and tomahawks to “play Indian” and sell products and events.⁴¹ The National Collegiate Athletic Association (NCAA) has banned them as exploitative unless the named American Indian tribe explicitly approves the use. In your opinion, is the use of representations like these racist?

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