Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 213

Consider the smartphone-propelled use of GIFs, 3-second video loops prominent on sites like Twitter. These constitute a visual language all their own, absent facts and context but rife with emotion. We might add they are also often absent words, leading some to wonder if visual culture will become so dominant globally that we won’t need words.⁷² Whether in time GIFs will replace complex thought or not, right now online speak is proving to be pervasive.