Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 217

Few of the words you select to describe things are neutral. We all use snarl words (words that have highly negative connotations) and purr words (words that have highly positive connotations). These words do not describe the people or things we are talking about. Rather, they describe our personal feelings and attitudes. When we make statements like “He’s a great American,” “She’s a dirty politician,” “He’s a bore,” “She’s a radical,” we should not delude ourselves into thinking that we are talking about anything but our own preferences.