Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 216

Remember that words are nothing more than symbols. No connection necessarily exists between a symbol and what people have agreed that symbol represents.

All of us, at times, respond as if words and things were one and the same. Think of how often you buy a product because of what the label seems to promise. Examine your behavior with people. How many times have your judged a person—positively or negatively—because he or she was liberal, conservative, feminist, chauvinist, intellectual, or athletic? Make certain that you react to people, not to the categories in which you or others have placed them.