Читать книгу Get Rich Blogging - Zoe Griffin - Страница 11

It’s important to know how old your audience is so you can talk to them in an appropriate tone. If your viewers are older and looking for factual information, they won’t appreciate a quirky, jokey tone as much as a teenager would.

Many of the vlogging superstars that I’ve met and featured in this book have audiences under thirty years old on average. However, if you want to appeal to an older market, you can still be successful. All you need is an awareness of how formal or informal you need to be. The vloggers featured in this book are successful because they’ve adapted their tone to suit their audience, not because teenagers are more active on YouTube. In fact, YouTube CEO Susan Wojcicki claims YouTube now reaches more users in the 18–49-year-old demographic than any other TV network. It is possible to attract older viewers, as long as you don’t annoy them by talking down to them.