Читать книгу Get Rich Blogging - Zoe Griffin - Страница 19

A good name has three characteristics: it’s catchy, it means something and it’s short and to the point. Ideally, you want to think of a creative name which has multiple meanings that all relate to the content in some way. This is not easy. Don’t beat yourself up if you can’t think of a name that’s remarkably witty and satirical. It’s more important to come up with something that’s unique and meaningful to you than to sit for hours and get depressed because you think another vlogger came up with a better name than you did. Question whether the other vlogger’s name in itself is any good, or whether the name seems good now the vlogger’s established and he or she has used it so much that it appears to fit. For example, look at the food brand Marmite. The name Marmite seems ridiculous when taken out of context but, as we use it so much, we know what it stands for and it seems to work. For this reason, there is no point worrying about a name. If you really can’t think of anything, you could just use the name you were born with – it’s worked for people like Marcus Butler, Joey Graceffa, Jim Chapman and Tanya Burr. Being good at thinking up a name does not mean you’ll be a great vlogger.

However, I recommend spending a little time on it with a good old-fashioned brainstorming session before you give up. Ask yourself: