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Fifty per cent of videos are viewed on a mobile device, according to YouTube CEO Susan Wojcicki. If you think your audience is likely to use a mobile device and enjoy vlogs during their daily commute or while they’re doing something else, such as watching one of the mainstream TV channels, you need to try extra hard to make your videos as attention-grabbing as possible. This is because a viewer’s attention is likely to be distracted if they’re multi-tasking. If the other thing they’re doing excites them more than your video, they will zone out and stop watching. As the percentage of viewers watching videos on mobile devices is constantly growing, it’s never been more important to keep your videos short and snappy and full of things your audience find interesting. If you lose their attention momentarily, they could turn their mobile device off and do something else.