Читать книгу Get Rich Blogging - Zoe Griffin - Страница 12

You’re in a tricky situation here. You don’t want to look shallow and superficial, but you also don’t want to make others feel stupid by referring to things they haven’t been taught. Knowing their level of education will help you realise how much technical knowledge you can assume in your videos, and it will also help you decide how much of your own educational background to share.

You may have noticed that some of the successful vloggers in the UK act a lot younger than they are. Tanya Burr and Zoe Sugg are in their mid-twenties, but they are still able to connect with teenage girls. This is because they don’t talk about graduation, nor do they cover subjects like drinking alcohol or clubbing, as they know some of their viewers are too young to have experienced these things.

If you can work out what your audience is going through, you’ll know what to cover and what to leave out.