Читать книгу Get Rich Blogging - Zoe Griffin - Страница 16

Vlogger Fleur Bell has more than a million subscribers to her main channel, Fleur De Force, which she started in 2009. She made a show for Channel 4, How to Be Internet Famous, and her advice was: ‘I think what’s really important now for anyone starting a YouTube channel is not to start thinking, “I’m going to make a load of cash.” At the end of the day, it doesn’t work for everyone and not everyone does make a lot of money. If you’re passionate about it, then that’s what comes across in the content and you’re more likely to make it work.

‘The way to not be successful on YouTube is to do the same content as everyone else and do that because you think it’s how the successful people do it. People love YouTube because everyone’s unique and they’re following different unique characters and personalities. You’ll be followed if you can show you are unique and can be yourself.’

Choosing what to vlog about and picking a theme can be time-consuming. Don’t give up! You need to start your vlogging journey on a solid footing if you’re to have any chance of success. In the next chapter, I talk about how you can build a brand. You can only do that once you have picked a theme, because having a clear sense of direction will help you stay on track and focused.

After reading this chapter, you should have:

Created a list of your interests

Created a list of your skill sets

Chosen your unique theme based on your interests and skill sets

Analysed your audience

Stored your lists in a safe place so you can refer to them at a later date