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It’s crucial to get the length of a video right, and that largely depends on an audience. Younger viewers tend to have more free time and spend longer browsing YouTube, and as a result they are more fickle. They dip in and out of content as they are under fewer time constraints. Older viewers tend to search for an individual subject and watch one video explaining that subject in detail.

If you have a younger audience, shorter videos work best to maintain a viewer’s interest. If you have an older audience, your priority is to show you’re answering the viewer’s need in the first minute, but there is more flexibility to talk for as long as it takes to explain the answer.