Читать книгу Get Rich Blogging - Zoe Griffin - Страница 9

Twins Niki and Sammy have almost 200,000 YouTube subscribers to their vlog NikiNSammy (youtube.com/nikinsammy). Their advice is: ‘It takes a while for each of us to develop our voice as a brand but, once you have that, you can change some elements while keeping the core the same.

‘We try different formats on our channel to keep it fresh and topical – from reactions to collaborations. But we’re still us. We’re constantly thinking, “Are we enjoying this?” and “Are they – the viewers – enjoying this?” What we do is not set in stone. It’s more organic and I think that’s what helps people to relate to it.’