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Ben Chodor
Transitioning to Virtual and Hybrid Events
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FOREWORD
INTRODUCTION
CHAPTER 1
Understanding Virtual and Hybrid Events
GOING VIRTUAL
NOTE
OPTING FOR A HYBRID EVENT
LEVERAGING THE POWER OF VIDEO AT HYBRID EVENTS TO ENHANCE AUDIENCE ENGAGEMENT AND SATISFACTION
ADDRESSING COMMON MISCONCEPTIONS AND MYTHS ABOUT VIRTUAL EVENTS
Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance
Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams
Myth #3: It's not interactive; people will just be watching presentations
Myth #4: People won't stay as long for a virtual session as they would for an in‐person session
Myth #5: I'll only get limited reporting
CHAPTER 2
Understanding Virtual Communication Tools
WEBINAR
Use Cases
WEBCASTING
Use Cases
STREAMING
Use Cases
WEB CONFERENCING
Use Cases
DETERMINING THE RIGHT PROGRAM FOR YOU
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